Zerospam launches a new corporate identity
Date of publication
July, 15th 2020
Montreal, Quebec, July 15th, 2020 —After 17 years of experience and success in the extremely competitive email security market, Zerospam embarked on a journey to realign its brand image with the vision that is guiding every technical and business development decision. The entire brand identity exercise was professionally driven by the experts at FORMAT. Zerospam was immersed in a profound reflection about who we are, why we do what we do, what we believe in and what we care about. The end result is a new website, new logo, new marketing material and a new way to present the company as a whole.
“Zerospam was one of the first cloud email security solutions to be launched in Canada when I founded the company, reminisces David Poellhuber, Zerospam’s founder and CEO. We have grown and changed over the years, gained amazing technical abilities and increased our marketing maturity. It was time to rebrand in order to better align internally and better reflect what our company is about. By polling our employees, customers and partners, we were able to better articulate what we hold dear. The way we value customer and partner support is one of the key aspects that clearly came out. We also realized how hard we’ve been working to make things simple for our customers. So, our new tagline: “We Engineer Confidence” was adopted. The entire team is now terribly excited about the new look and material that we will uncover very shortly.”
“Since I joined the company in 2018, I have driven and observed tremendous evolution, says Louis Dore, Sales and Marketing Director. The recent launch of our new Ambassador program and our annual Partner Advisory Day are just one of many examples of this evolution. Zerospam has re-defined and implemented a clear partner-centric culture and I am proud to say that this now drives all business decisions. Our new website will give our partners better representation and will naturally help to drive partners to their cloud distributor of choice and customers to their IT reseller of choice. We are looking to the future with a focus on more automation, AI and digital marketing through partners. This is truly the start of a new day for Zerospam.”
ABOUT Zerospam – The AI-driven email security solution
Zerospam is the only cloud-based email security protection providing an unparalleled, AI-powered filtering technology, engineered by experts to be highly accurate and remarkably simple to use. The Zerospam solution was created for small and medium businesses and enterprise customers across North America and beyond because we care about your safety in an era of unprecedented cyber risk to your #1 communication method.
For further information: Emilie Tisseau Go To Market Senior Manager